Beauty of Joseon
Relief Sun: Rice + Probiotics SPF50+
The sunscreen that feels like a serum. Voted "Best SPF for Cloud Skin" in late 2025. No white cast, just glow.
📱 150M+ videos📸 1.2M
December 2025 Issue • Data sourced from Olive Young, Hwahae, Coupang
The
지금
K-Beauty Magazine
Issue No.
01
Cover Story
Advanced Snail 96 Mucin Power Essence
The global icon evolves. Still #1 for hydration, now recognized for its barrier-strengthening peptide complex naturally found in mucin.
Discover COSRXEditor's Letter
The New Era of
Korean Beauty
In 2025, Korea solidified its position as the world's second-largest cosmetics exporter, with $3.6 billion in Q1 alone. The U.S. market saw a remarkable 53% year-over-year growth.
This issue presents the products that are defining the global beauty conversation—curated from Korea's most trusted sources: Olive Young, Hwahae, and Coupang.
$3.6B
Q1 Exports
53%
US Growth
7.7M
#KBeauty Posts
Trending Now
K-Beauty Trends December 2025
Ingredient Spotlight
Read
4 min read•Who What Wear
PDRN: The Salmon DNA Ingredient Taking Over K-Beauty
Shop the Trend
Innovation
Read
3 min read•Cosmopolitan
Spicule Serums: Liquid Microneedling in a Bottle
Shop the Trend
Trend Report
Read
5 min read•E! Online
Glass Skin to Cloud Skin: Winter 2025 Evolution
Shop the Trend
Tech & Devices
Read
4 min read•Marie Claire UK
LED Masks & At-Home Devices: K-Beauty Goes High-Tech
Shop the Trend
K-Beauty Basics
Read
3 min read•Cosmetics Business
Toner Pads: Korea's Best-Kept Secret Goes Global
Shop the Trend
Brand Spotlight
Read
4 min read•Cosmetics Business
Beauty of Joseon: The Brand Boots Sells Every 15 Seconds
Shop the Trend
Must-Have Products
Trending Now
Check out the most viral K-Beauty content across social media
Analyzing Reddit mentions for "stylekorean"...